Our Story

Endurance House Jacksonville

After a 15 year career in investments, real estate, and marketing, Dan decided to pursue his lifelong dream of starting his own business. While struggling to come up with business ideas that spoke to Dan’s passions for helping people improve themselves and genuinely enjoying daily ‘work’, it wasn’t until a random web search of “triathlon + franchise” did Dan discover the Endurance House concept.

Immediately excited about the prospect of immersing himself into the sport (triathlon) that he has come to love as a career, he began planning the development of the Jacksonville, FL store, which was sorely lacking a multi-sport retail presence.

While relatively new to the sport, Dan has completed Augusta 70.3 three years running and IM Florida in 2013 & 2014, in addition to many olympic and sprint events. From racing BMX bikes at the age of 6 to playing basketball and taking up running and swimming for cross-training, Dan enjoys training hard and developing lasting friendships with the thriving endurance community in North Florida.

As the franchise Owner for Endurance House Jacksonville, Dan and his team look forward to welcoming and serving our guests in our “home” and helping you Redefine Your Possible!

-Dan Wilson